Welcome. I'd like to answer your question – What's in for you?

Having worked in many different company cultures and experienced a wave of mergers and take-overs proved my skills in:

  • quickly understand the value drivers of the business
  • change management and agile leadership
  • respond to different target groups and stakeholders by shifting perspectives
  • support cross-divisional work and build synergies

My proven track record from various industries provides you: 

  • a valuable knowledge in brand & corporate strategy
  • cross-channel marketing and orchestrate communication
  • customer experience, product & service development
  • loyalty and digital transformation

Being myself a consumer, employee, and leader 

  • I look for upcoming trends, follow key influencers, browse through content and stores, share my activities in social media and recommend products & services 
  • it reflects my curiosity, innovation approach and lifelong learning attitude

  • and the results prove that I did things right - a lot.

I look forward to meeting you.


Best regards

Ingeborg Bölitz


Portfolio of brands & industries I worked for on agency and industry side.

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Summary - in a nutshell.

Brand & Marketing Strategy, Customer Experience, Digital Transformation

Social, Retail, Fairs & Events, Media, Research, PR, Leadership, Change Mgmt

Professional skills

Corporate & Agency background
Knowledge transfer from various industries, strategic & creative thinking, client consulting, business acumen,
presentation skills, budgeting


Industry experience 
- Media/Entertainment

- Sports & Lifestyle

- Sports Marketing 

- Electronics

- Telecommunication

- Hospitality

- Loyalty & CRM

- Automotive

B2C & B2B touch-points
Digital | Print | TV | Fairs & Events |Social Media | PR | POS Retail

Project management
Results-oriented, structured work method. Excellent in managing largescale projects within narrow time frame


Business Coaching
certified Int. Systemic Coach

Interpersonal skills

Lead 17-strong team in multi-cultural, cross-divisional organization, stakeholder mgmt, committee work, thought


Change management

- PAYBACK acquired by  
   American Express

- Premiere acquired by BSkyB,
   News Corp

- O2 Germany acquired by

Creative, problem-solving, assertive, decision-making, empathatic, confident
self-starter mentality

Both USA & Australia for one year. Work experience with international teams

Lifelong learning
further educations:
event manager, leadership & coaching, trainings, business English level C-II





SVP Marketing & Customer Experience Central Europe

Accor Hotels Deutschland GmbH, München


Lead marketing functions for Central Europe across all segments (economy, midscale, upscale & luxury) including: 

  • Brand Strategy
  • Communication: Online, Offline / Media / Social Media / Events
  • Consumer Experience: KPI Tracking & Optimizing Services
  • Product & Service Development
  • Design: Interior, Rooms, Lobby, Food & Beverage Area



  • Brand-Extension: launch a new brand within the ibis brand family to address the younger target group and enter new market => capitalize on share economy trend. Naming, Brand-Architecture, Room-Design, Brand Activation (5 Marketing Ps)
  • Digital & Social: drive sales through social channels. ibis campaign targeting generation Y on social media within 12 weeks: over 40.000 forward to ibis.com via online video, engagement rate Ø 7% (best practice comparison: airline industry Ø 3,9%), +88% new fans (over 31.000), organic reach over 70.000
  • Digitalization program: Drive and roll-out „Customer Expertise“ project internally & externally for Central Europe. Obj.: capitalize on eReputationn through Social Recommendation Platforms, Web Responsive Guest Satisfaction Survey, Real-Time Feedback





Director of Brand Marketing & Communications

Hubert Burda Media, Munich


Responsible for marketing communication for end consumers (B2C) and business partners (B2B) for the consumer magazines FOCUS, TV SPIELFILM, FIT FOR FUN, FREE MAN’S WORLD, PLAYBOY, GRIP based on market research. 

Lead and convey long-term brand strategies into annual multi-channel marketing plans and communication measures (offline, online, events, PoS, PR, media) for B2C & B2B target groups. PR measures for multipliers, supporters & opponents. 

Lead development of customer events as a platform for networking & sales talks, conduct case studies, market/consumer insights to support sales force



Brand Extension & new marketing platform „FOCUS Digital Star Award“, product licensing for FIT FOR FUN New product launch „Free Man’s World“





Head of Brand Marketing

PAYBACK GmbH, Munich


Responsibility for the definition of core marketing subjects and annual 360° campaign plan incl. CRS subjects (donation) in close agreement with the 38 partners from various industries (real, dm, Aral, Sixt, Amazon, etc.) executed as multi-channel communication (ATL, BTL, PoS, eChannels: App, Online, Social Media)

Development of up- and cross-selling measures by data-based targeting

Digitalization: the launch of the new customer-friendly services ‘eCouponing Center’ and monthly ‘special online deals’ in cooperation with new sales partners

Strategy: development of a new commercial model to enlarge a frequent consumer pull effect by implementing the PAYBACK TAG



Digitalization: the launch of the new customer-friendly services „eCouponing Center“ and monthly „special online deals“ in cooperation with new sales partners





Head of Brand Management

Sky Deutschland Fernsehen GmbH, Unterföhring / Munich


BRAND LAUNCH OF SKY: Full responsibility (strategic and operational) for the brand launch of SKY in 2009 within a tight schedule and leading the overall brand communication and implementation through all departments (on-air, ATL, BTL, CRM, Retail, POS, online, event, PR). 

Leadership responsibility, set-up a new department (goals, tasks, structure) in the organization. Establishment of brand management as a strategic discipline and guidance for MarComs, product development, brand alliances, retail experience, pricing, etc.



  • Within 3 years, the establishment of a new department, brand refresh of Premiere & brand launch of SKY. Key results 12 months: 88% brand awareness, ARPU increase, subscriber growth, successful product innovations: sky+ receiver & HD channels
  • After the takeover from News Corp. five capital increases and three changes of CEO gave me the opportunity to expand my leadership skills in change processes




Senior International Brand Manager, maternity leave replacement

Telefonica Germany GmbH & Co, Munich


In charge for the development of an overarching brand, communication and product strategy for the five markets (UK, IE, CZ, SL, DE) based on research data, in consideration of cultural differences, local market conditions, and product assortments

After O2 was acquired by Telefonica: Responsible for the strategic evaluation of different brand scenarios (brand architecture). Development and implementation of the brand alignment for consumer and business target groups: master brand Telefonica / commercial brand O2.

Development of a unique brand identity and appealing brand presence for fairs, events: CeBIT, O2 World, retail (flagship store, franchise), PoS, marketing communication 


  • Brand experience project: The O2 (London), O2 World (Berlin), O2 Arena (Prague)
  • Visual merchandising concept for the flagship store incl. dealer training





International Retail Communication Manager

Swarovski Group, Wattens (Innsbruck), Austria


Creating a retail store concept that stimulates and liberates individual creativity. Empower women who want to experiment and create their own personalized jewelry pieces.

Brand Architecture: 
Swarovski Crystallized

Establish a new brand, access a new market and address a new target group, consider cultural differences, showcase the jewelry offered in an upscale way (no traditional 'bead shop'). reach beyond retailing (connect online & offline), stimulate creativity, 

Results / Accomplishments:
The first Swarovski Crystallized store opened in London and was soon followed by other flagships in New York, Shanghai, and Vienna. A Swarovski magazine and E-Commerce site were created as a consequence of the concept of store performance.





Fairs & Events Concept Developer

On Air Production Fairs & Event Agency, Wiesbaden

2002 - 2005


Development of 360° concepts for fairs, events, sponsoring and sales conventions for renown brands like Adidas, DaimlerChrysler, Nintendo, Allianz Arena, ARD.


Adidas Global Marketing Meeting: development of the event concept for
the roll-out of the new brand positioning “Impossible is nothing”, retail & shop-in-shop concepts, product innovations, fashion show, and fashion future trends

Responsible for fostering new business relationships and realizing revenue opportunities for the company.


Successful Client Pitch: Nintendo, Allianz Arena





Senior Art Director

Kastner & Partners International Advertising Agency Network, Frankfurt a.M.

2000 - 2002



Developing advertising campaigns and sponsoring concepts in alliances with a copywriter (multi-channel approach) based on the client’s briefing


Creative work: Create and write appropriate campaign briefs, develop creative communication ideas, innovative advertising measures, TV commercials, product design, photo shoots: accompany whole production process from creative idea to production and roll-out.


Art Buying: Commission artists, photographers, producers, managing projects and working within a budget and legal constraints


New Business pitches: development of creative concept ideas (multi-channel) for launching new products, repositioning brands or promoting new features & services


Client consulting and presentation: brand strategies, concepts, activation



Successful Client Pitch: Bluna 

Main client Red Bull: Marketing & sponsoring concepts incl. all communications e.g. Creativity Contest, Music Academy





 Art Director

 TBWA Worldwide Agency Network, Frankfurt a. M.

1997 - 2000



Produce innovative communication ideas and advertising campaigns (target group, creative brief, key message, pitching ideas to clients, production) in all kinds of media, including TV, Cinema, Print, POS, Radio, BTL, etc.


Clients:  Food: Ritter Sport, Capri Sonne, Mc Cain | Media: Radio SWR | Consumer Electronics: Playstation, etc.



Successful Client Pitch: Capri Sonne, SWR 


So, I'm sure I'd answer your question: what's in for you – A lot of beef!

This is the original "Where's the Beef?" commercial that Wendy's first aired on January 10, 1984. Wendy's campaign with this commercial became so popular, it became a national catchphrase and soon became a common term referring to most anything referring to sub par quality.

Ingeborg Bölitz