Product Launches, Sales Meetings, Fairs & Events

 

 

 

Global Sales & Marketing Meeting by adidas

 

Situation

Annual presentation of product innovations & POS concepts. Launch the new campaign, educate the sales & marketing people about the strategic approach and showcase the message “Impossible is Nothing”.

 

Task

Provide a program guide for the new collection and strengthen the brand loyality by awarding the Adi Dassler prize. Within 3 days present the product innovations, shop-in-shop environments inside major department stores and organize a spectacular fashion show to support the pre-order.

 

Action

  • development of the strategy presentation with product videos and animations of the innovations 
  • Fashion Show: apperal & POS 
  • Break-out Sessions

 

 

 

 

Nintendo Games Convention | Leipzig 

 

Situation 

in preparation

 

Task

in preparation

 

Action

in preparation

 

Result

in preparation

 

 

 

 

The laying of the foundation stone for the Allianz Arena

 

Situation 

Allianz Arena conducted a pitch among five agencies.  

In my role as Creative Consultant at the Fairs & Event Agency On Air Production I was part of the development of the creative idea for the cornerstone ceremony with which we won the new client Allainz Arena.  

 

Task

  • creative concept
  • Live-entertainment, interior design 
  • Grafik-/Mediadesign
  • Logistik- und Ablauforganisation

 

Action

Location: Baugelände München-Fröttmaning
Größe:  750 Gäste aus Wirtschaft, Politik, Presse und Sport

 

Result

positive press coverage at major TV channels as ARD, ZDF & Bayern 3

 

Ingeborg Bölitz